You, Inc : The Art of Selling Yourself (9780446695817)

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Product details

• Format Paperback | 336 pages
• Dimensions 129 x 191 x 23mm | 250g
• Publication date 01 Dec 2011
• Publisher Little, Brown & Company
• Imprint BUSINESS PLUS
• Publication City/Country New York, United States
• Language English
• Edition Statement Reprint
• ISBN10 0446695815
• ISBN13 9780446695817
• Bestsellers rank 123,447

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