Creative Strategy and the Business of Design (9781440341557)

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to
one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

Product details

• Format Paperback | 208 pages
• Dimensions 152 x 229 x 12.7mm | 408.23g
• Publication date 24 Jun 2016
• Publisher F&W Publications Inc
• Imprint How Design Books
• Publication City/Country Ohio, United States
• Language English
• Illustrations note 50 Illustrations, color
• ISBN10 1440341559
• ISBN13 9781440341557
• Bestsellers rank 71,302

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